Shop the new 2024 Ford F-150 at Gross Ford

The 2024 Ford F-150** continues its legacy as America’s best-selling truck, delivering unmatched power, innovation, and versatility. With a refreshed design, advanced technology, and a lineup of powerful engines—including a hybrid option—the new F-150 is built to handle any job. Whether you need a reliable workhorse or a feature-packed daily driver, the 2024 F-150 offers best-in-class towing, a smart interior, and rugged durability to take on any challenge.

If you're located in Marshfield, Black River Falls, Spencer or the surrounding areas, we're the Ford dealer for you. Shop the 2024 Ford F-150 today at Gross Ford.

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2024 Ford F-150 Features

The Embodiment of Outstanding Power

The 2024 line of F-150® pickups are giants of performance. And every one is engineered to take on the most demanding jobs. Matched with impressive power ratings throughout the entire lineup, from the 3.5L EcoBoost® V6® to the dominant 5.2L Supercharged V8.

Moves More So You Can Do More

The bigger the job the more strength required to get it done. Whether your weekend calls for an off-roading adventure or home improvement updates, F-150® trucks deliver class-leading numbers in both towing and hauling capability. That's why our trucks are called upon to get you where you need to be — with what you need.

Go Just About Anywhere and Over Anything

2024 F-150® off-road trucks are for the serious off-roader who leaves no path unexplored. With next-level 4-wheeling capability underfoot and powerful engines underhood, you can drive deeper into the desert or into the thick of things where only the bold venture. And the most unforgiving terrains aren’t considered obstacles — but challenges.

Smartly Designed to Get Things Done

For the truck owner who makes the most of their time on the job and off, the Ford F-150® pickup is a purposefully engineered marvel of convenience, capacity and ingenuity. Every inch is designed to enhance comfort, style and productivity.

Shop the new 2024 Ford F-150 at Gross Ford

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May not represent actual vehicle. (Options, colors, trim and body style may vary)

*Any MPG listed is based on model year EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid only) and other factors.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week. MSRP may not represent the actual price at which vehicles are sold in this trade area.